Ace Jewelers and Alon Ben Jospeph briefly Alon Ben Joseph is CEO of Ace Jewelers Group. A family bu

General Ecommerce general Payment Payment Abroad Shops abroad Entertainment Entertainment Events Interviews Interviews yisk with shop irish Customer service shops Logistics Logistics Marketing Webshop Webshop Marketing Entrepreneurship Entrepreneurship with a shop Software Omni Omni Channel Channel Security Security
We interview regularly shop irish and ecommerce specialists. This time, the experience of Alon Ben Joseph, CEO of Ace Jewelers. A jewelry store with items from the highest segment. An industry which is still a lot to be gained in the field of ebusiness.
Ace Jewelers and Alon Ben Jospeph briefly Alon Ben Joseph is CEO of Ace Jewelers Group. A family business with several offices in Amsterdam yisk and now about two years, also has its own shop AceJewelers.com. Twinkle Magazine interviewed Alon Ben Joseph soon after the start of this shop and asked him about his ambitions. Now, two years later we were wondering how he thinks about the opportunities and developments in ecommerce and his company. "Q: Can you tell us more about your passion for e-commerce? A: I have a passion for technology, since my childhood, that's why I'm crazy mechanical timepieces. But as a child I played with Atari, Nintendo first, floppy disks, dial modem, BB Fora, etc. But I always say: Boys with toys, we are just crazy about technology This interest was always there, "the. new "innovative and always attracted me al .. Passion is hard to explain, it's a feeling ... Only people who have the same can really understand what moves you ... Q: So now with your own online store. In the interview with Twinkle Magazine says that you were the first line of watches of brands like Gucci, Longines, Rado and Lusogold. That has meant a lot to the start of the shop? A: Until 2009, there was a lot of resistance from the brands in our industry. yisk We started in 2007 with the founding yisk of the operating company of AceJewelers.com and have already started to build in 2008. However, the most important thing was to get the brands. Along We are a geauthoriseede dealer of all brands we sell and do everything for over 35 years in harmony with the brands. So that the first notice went with us was crucial and it was not an easy road that was traveled. Despite EU legislation has also been changed for the luxury industry, are not all brands and we carry a continuous dialogue with the brands to sell the added value of eBusiness them. Q: For this you also set up the new organization ILEA. Does this organization yisk have? A: ILEA, International Luxury Ecommerce Association, is still very confident. Peters Kerstholt and I founded in 2009 ILEA as a non-profit organization as a kind of platform, think tank, to act. Mainly to ignorance yisk and fear take for eCommerce / eBusiness in the luxury industry. Away Because we are so busy with our own fast-growing companies, it is a bit zeroed. We have tried to take place, the first ILEA Summit at the end of 2010, but we just can not find enough. Sponsors We want to try in 2011. Again, we still believe that ILEA can provide added value. The website is always meant as a placeholder, and we use an ILEA LinkedIn Group as the heart of the club. Currently, the group has 344 members from all over the world and it is in my opinion quite shared some knowledge. If people are interested to help, very much like us, we can use all the ideas and hands Q:. I see that the shop itself in terms of layout, but seems to have changed little. Had the web hit shot at once? A: It is true that the New Case in one shot with how we wanted our eboutique would like to come see touch. So we need to take effect. Lucky few adjustments We have in the past 22 months have a lot invested in technology, SEO and usability upgrades. To see what cosmetic front is: testimonials, social media buttons, adjustment costs, adding payment methods, navigation, more product, real-time yisk diamond seams for even more images and videos. But we can conclude yisk that we were very satisfied yisk with the translation of the New Case of our dream. Q: What will the market of online jewelers are currently out? I'm in the Netherlands compared to other countries, not many big brands or players at the juwelenbrache. I just see them on the head? A: You do not see much on the head I think. We were the first authorized jeweler yisk in the Netherlands with a eboutique in lux