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For a week the company around the world, mostly in the western part, will begin to add up the revenues they gained thanks to super commercial feast of All Saints. On the side of candles and flowers that honor the deceased, is a real cash cow advertisers or Halloween, trunk 'our way', Halloween: the night in which consumers, whether in a family gathering or fun at costumed parties horror, spending on actually nonsense.
As the latest research in Britain trunk and the United States will spend more than ever. In fact, according to the National Retail Federation (NRF), which transmits AdAge, even if two-thirds of Americans buy your costume for Halloween, which is a whopping 65 percent from last year and the highest in recent years that it is conducted investigation. Prosper Insights & Analytics report that every person on this pseudoblagdan spend an average of $ 77.52, which is $ 2.5 more than last year. In achieving trunk these good figures for the company and helps that Halloween falls on a Friday, it will those less inclined to encourage the parties to opt out on crazy and without spend that dollar.
Logically, with demand growing and supply, including the NRF reported that the shelves last few weeks full of extraordinarily costumes, fashion accessories and other occasional 'gadgets', and that for women, men, kids and pets. Cash companies operating in the US market because of just that, an artificial holiday season will be richer by 7.4 billion, which sells costumes participates with 40 percent. According to the NRF, the fans of Halloween (or the US 'blockbuster') around the world most will buy a costume princess from Disney cartoons 'Frozen' and the movie 'Ninja-Turtle' and popularity does not fall even shielded superheroes like Spiderman and Batman. Although the selection of 'role' rather expected, the NPR report that the biggest news of this year's Halloween (the highest growth in recent years) costumes pets. Of the seventy million Americans who will celebrate Halloween, 14 per cent in the appropriate clothing to wear, and his poor animals. Yes it is a niche with great potential, the magazine AdAge confirmed and front Walmart trunk marketers who stated that the costumes trunk for house pets category that is growing the fastest in their earth, and online stores.
The situation is similar in the UK and most of Europe in which he penetrated the American trend of celebrating Halloween. According to Brand Republic, for it is the most responsible trunk milenijaca generation of consumers (over 55 percent of consumers between 16 and 34 years celebrated night of horror), the most exposed to influences from the New World, especially trunk television culture, which in the last decade has seen the full force of the wizard , vampires and zombies. trunk According to estimates by the agency trunk Mintel, the company will be based on the sales of occasional sales uprihoditi 240 million pounds. Besides milenijcima in commercials addressing parents of kids between six and twelve years. They will be almost three-quarters of their loved ones to cheer products trunk that have something to do with Halloween. It is interesting and it is anticipated that sales of food and beverages that are conveniently branded and / or advertised this year to increase by 263 percent compared to 2009. As for Brand Republic said John Mercer, an analyst at Mintel, the commercial importance of Halloween in Europe grows from year to year, but unlike America is not yet a word on significant average consumption. But the company is good news that consumers entertain participation in that halovinškom circus and make them smart occasional marketing campaigns could 'make' to spend a few bucks more. According to Mercer, trunk the key is targeting. Companies should focus our attention on the category of the so-called young adults and families with children. trunk
Advertisers might be interesting to note that customers are increasingly seeking inspiration on Pinterest, which is why searching them 11 percent (last year it has done so nine percent), and given the increase in online purchasing of products for Halloween businesses are encouraged to love them in the virtual world Of course, the social networks. For example, Target on Instagram recently launched a virtual 'trick or treat' campaign which helps users to better prepare for Halloween. Target`s trunk fans in the social network are offered a choice between different photos in which the two 'haunted' house: one represents a 'trick